I thought these would be similar to the L'Oreal Stain Splash but rather than being glossy you get more of a full on colour stain. The five shades in the range are lovely but most are a little bright for my taste so Lasting Pink is perfect for me, bold but not too scary.
I love the colour, not too red but not too pink. For me, its just bright enough to wear through the day but looks lovely with a smoky eye for a night out too. It last really well too although I wouldn't say it lasted the full 10 hours, 3-4 is probably more realistic depending on how much you eat/drink, but I don't think that's too bad and for the price I don't mind re-applying. It doesn't dry your lips either as I have found some other lip stains do. It smells gorgeous too, really fruity and is perhaps my favourite smelling lip product at the moment!
I hope they bring out some more colours in the range, I'd love some more of these. For £5.99 I'm really impressed and can see this getting plenty of use.