I love the look of the packaging, the colours completely drew me in, which I know has no relevance to the quality of the product but I do love something that looks pretty. The brush to me is amazing too, I love large plastic brushes, which I know some bloggers hate, but for me they seem to work better. The length of the bristles mean that you can get right down into your lashes and easily coat them without too much movement of the brush.
I wasn't too keen when I first used this mascara as I didn't find it volumising and it didn't seem to stick on my lashes, as in they didnt't feel held in place, or solid as some mascaras can. I did persevere though and now I absolutely love it! You do need a good few coats (I'd say 3-4 for proper volume) but it doesn't clump which I assume is thanks to the gel. After a few coats it really does build up amazing volume without feeling hard on your lashes. I also found that because it doesn't clump or go solid, you can add extra coats later, if you were going out in the evening and wanted a stronger look.
Overall, I would consider this a perfect day to night mascara as it is so versatile and can be used for a natural look or built up for a going out kind of look. I have been really impressed with it and have bought another few mascaras to try now I have realised there may be better ones out there.
Maybelline Mega Plush Mascara is available now from Superdrug and Boots for £7.99 although I did get it on an introductory offer for £5.99.